Understanding Consumer​s

CulturalKeys recommends understanding consumer behavior from multiple perspectives: the consumer, the manufacturer or provider, and other stakeholders in the supply chain.

Certain methods, when done well, can reveal inconsistencies and disconnects between corporate decision making and consumer purchases.

  • Observation of consumer behavior can lead to insights on product and service value

  • Discussions with customer care specialists (e.g., sales clerks, patient advocates) can reveal assumptions about products and services or any breakdowns in product/service delivery

  • Interviews with employees can shed light on corporate planning strategies and their impact on customers