Commitment to Anthropology
Helping organizations transform their culture, reach their potential, and attract and retain new customers.
GIVEN THE PRESSURES FACING ORGANIZATIONS TODAY, WOULD YOUR ORGANIZATION LIKE TO...
Understand or change its culture?
Strengthen employee collaboration and empowerment?
Improve relationships with partners and suppliers?
Build a strong customer base or retain customers so they won’t go to your competitors?
CulturalKeys works with you to unlock success. We work in health care, manufacturing, consumer products, service industries, research institutions, and more.
Welcome! We invite you to explore culture’s effects on your organization.
Malinowski Award for lifetime achievement:
Lecture delivered at the 2021 Society for Applied Anthropology Virtual Conference
The Cultural Dimension of Global Business
This book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business. Consideration is given to the individual and intercultural communication as well as to the issues that organizations face as they work globally. The cross-cultural scenarios presented in each chapter allow students of business, management and anthropology to explore cultural difference and gain valuable practice in thinking through a variety of complex and thorny cultural issues.